Mỹ Tho is the capital city and municipality of Tiền Giang Province, located in the Mekong Delta region of southern Vietnam. It has a population of approximately 160,000. Miss World 2010 will be held in this city on November 2010. As the regional capital My Tho is the main market dealing in all the produce from the region as well as fish and seafood from My Tho's large ocean going fishing fleet. The very large and exuburant market is one of South Vietnam's biggest sources for dried fish and other dried seafood products such as Kho Muc (dried squid). At night the market is dedicated to the dealing and sorting of Mekong River fish, particularly catfish for Ho Chi Minh City's wholesale markets. Produce, especially fruit and vegetables, is delivered by boat directly to the market. It is a popular starting point for tourists to take a boat trip on the Mekong River.